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Piracy plagues the creators of video games on all platforms, and mobile is no exception. However, while some developers take steps to try and prevent piracy, others have attempted to beat the pirates at their own game (literally), even going so far as to make their own pirated versions available before the pirates can.
Testing your mobile app for code vulnerabilities is incredibly important – it’s not enough to simply put some security measures in place and hope for the best. Technological advances are being made all the time, and by pirates as well as those responsible for protecting your app from being tampered with.
We live in a working world where bring your own device (BYOD) schemes and corporately owned, personally enabled (COPE) platforms are widespread. However, while both of these practices boast significant advantages, they are not without their risks.
The mobile advertising industry is booming. According to a report by AppsFlyer, mobile advertising is set to overtake desktop in 2017, with a predicted spend of $99.3 billion to desktop’s $97.4 billion. However, where there’s success, there’s also those who want to get a slice of it for themselves – and not necessarily through legitimate means.
When you’re hard at work developing your app, certain things can fall by the wayside. Security shouldn’t be one of them – especially considering how recent data shows that app piracy rates are rising rapidly – but unfortunately this is often the case.
It’s a common myth that iOS apps are less susceptible to piracy. Historically, app piracy concerns have focused on Android. The platform’s open source nature allowed for quick and easy submission of pirated apps to multiple marketplaces, while iOS was considered safer due to the lengthy review process demanded by the App Store and the requirement for would-be pirates to jailbreak their phones.
You can’t exactly say that Apple hasn’t opposed IP infringement since the App Store’s inception. However, in a recent revision to the App Store review guidelines, Apple has made its stance against the sometimes hazy issue of cloned apps explicitly clear.
Piracy doesn’t just stop at illegal downloads, especially as more and more pirates are starting to go after freemium apps and the in-app purchases (IAP) they rely on.
Illegal downloads aren’t the be-all, end-all of piracy, especially when it comes to mobile apps. Pirates have a variety of methods at their disposal when they’re looking to target your app, with new ones being discovered all the time.
It can be hard to keep tabs on all the pirated apps that turn up in third-party app stores. However, recently it was the Windows Store itself that was playing host to pirates, with a large number of illegal streaming apps sitting among the top of their top free apps section.
App piracy is a massive problem, and has been for some time. According to AppSolid, most mobile apps are vulnerable regardless of operating system. 75% of apps will fail a basic security test, with 97% not having any form of binary protection. Additionally, 85% of the top 200 free apps on Google Play can easily be decompiled, while a staggering 96% of top 100 free games on Google Play can be reverse engineered.
Tapcore’s revolutionary technology unites with Airpush’s vast data set and publisher base to help minimize advertising fraud and reclaim billions a year in lost revenue due to app piracy.
Content piracy and intellectual property theft date back to the days of video cassettes and music downloads, but the way pirates operate in the app economy is far more sophisticated – and dangerous.
Apps are a global market, so it’s no wonder more app companies are looking beyond the Apple-Google duopoly of Apple iTunes and Google Play to distribute and monetize their apps. The buzzword is alternative app stores and, true to the name, distributing your app via the hundreds of alternative Android app stores offers a host of opportunities – and threats – you should have at the front of your mind as you map out your strategy to market and monetize your app.