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It’s a common myth that iOS apps are less susceptible to piracy. Historically, app piracy concerns have focused on Android. The platform’s open source nature allowed for quick and easy submission of pirated apps to multiple marketplaces, while iOS was considered safer due to the lengthy review process demanded by the App Store and the requirement for would-be pirates to jailbreak their phones.
You can’t exactly say that Apple hasn’t opposed IP infringement since the App Store’s inception. However, in a recent revision to the App Store review guidelines, Apple has made its stance against the sometimes hazy issue of cloned apps explicitly clear.
Piracy doesn’t just stop at illegal downloads, especially as more and more pirates are starting to go after freemium apps and the in-app purchases (IAP) they rely on.
Illegal downloads aren’t the be-all, end-all of piracy, especially when it comes to mobile apps. Pirates have a variety of methods at their disposal when they’re looking to target your app, with new ones being discovered all the time.
It can be hard to keep tabs on all the pirated apps that turn up in third-party app stores. However, recently it was the Windows Store itself that was playing host to pirates, with a large number of illegal streaming apps sitting among the top of their top free apps section.
App piracy is a massive problem, and has been for some time. According to AppSolid, most mobile apps are vulnerable regardless of operating system. 75% of apps will fail a basic security test, with 97% not having any form of binary protection. Additionally, 85% of the top 200 free apps on Google Play can easily be decompiled, while a staggering 96% of top 100 free games on Google Play can be reverse engineered.
Tapcore’s revolutionary technology unites with Airpush’s vast data set and publisher base to help minimize advertising fraud and reclaim billions a year in lost revenue due to app piracy.
Content piracy and intellectual property theft date back to the days of video cassettes and music downloads, but the way pirates operate in the app economy is far more sophisticated – and dangerous.
Apps are a global market, so it’s no wonder more app companies are looking beyond the Apple-Google duopoly of Apple iTunes and Google Play to distribute and monetize their apps. The buzzword is alternative app stores and, true to the name, distributing your app via the hundreds of alternative Android app stores offers a host of opportunities – and threats – you should have at the front of your mind as you map out your strategy to market and monetize your app.